Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how Cacti and Wildflower ("we," "us," "our," or "the Site") collects, uses, and protects your personal information when you visit cactiandwildflower.co.uk. We are committed to protecting your privacy in accordance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect information in the following ways:
- Personal Information: When you interact with our Site, we may collect your name, email address, and other contact details you voluntarily provide.
- Technical Information: We automatically collect your IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies: We use cookies and similar tracking technologies to enhance your experience (see Cookie Policy below).
- Usage Data: We track how you interact with our content, including clicks, time spent on pages, and navigation patterns.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To understand how visitors use our Site and improve our content and user experience.
- Affiliate Tracking: To track affiliate links and commissions from partner casinos and betting sites referenced on our Site.
- Site Improvement: To enhance functionality, security, and performance of cactiandwildflower.co.uk.
- Communication: To respond to inquiries and send newsletters or updates (only with your consent).
Cookie Policy
Our Site uses cookies to improve your browsing experience. We use the following types of cookies:
- Essential Cookies: Required for basic Site functionality.
- Analytics Cookies: Help us understand how visitors interact with our Site using tools like Google Analytics.
- Affiliate Cookies: Track clicks and referrals to partner casinos and betting operators.
- Marketing Cookies: Allow us to deliver targeted content and advertisements.
You may opt out of non-essential cookies through your browser settings or by using our cookie consent tool. Please note that disabling certain cookies may affect Site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our Site contains links to external websites, including casino and betting operators, affiliate partners, and other third parties. We are not responsible for the privacy practices or content of these external sites. We strongly encourage you to review the privacy policies of any third-party websites before providing personal information or engaging with them. Your use of third-party sites is at your own risk and governed by their own terms and policies.
Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete information.
- Right to Erasure: You may request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: You may request that we limit how we process your data.
- Right to Data Portability: You may request your data in a portable, machine-readable format.
- Right to Object: You may object to direct marketing and certain processing activities.
- Right to Lodge a Complaint: You may file a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise any of these rights, please contact us using the details provided in the Contact Us section below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law. Typically:
- Analytics data is retained for up to 26 months.
- Affiliate tracking data is retained for the duration of our affiliate relationships and relevant contract periods.
- Email inquiries are retained for up to 3 years unless you request deletion.
- Cookies are retained according to their expiration settings, ranging from session-based to up to 24 months.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: privacy@cactiandwildflower.co.uk
Website: cactiandwildflower.co.uk
We will respond to your request within 30 days of receipt, in accordance with UK data protection legislation.
This Privacy Policy may be updated periodically to reflect changes in our practices or applicable laws. We recommend reviewing this page regularly for updates. Continued use of our Site constitutes your acceptance of any changes.